The debut of ChatGPT has been a watershed moment for generative AI. ChatGPT has seen record growth and is gaining widespread adoption. On the flip side, recent fiascos involving Google’s Bard and Microsoft’s Bing highlight the limitations of the technology and raise questions about the model’s cognitive processes. Still, the…

At Free Association, we partner with growing technology companies to supercharge their product design. Often this includes customized tools that tackle our partners’ unique design challenges. Specialized design tools can exist as their own independent apps (for example, these applications we built for eBay), but so often it makes sense…

If you’ve ever wondered what today’s foremost design ops leaders are thinking about, now’s your chance. Clarissa Soto, Sr. Product Director at Free Association, takes us behind the curtain and covers a range of topics including: Measuring impact in a rapidly growing organization Signs that it’s time for design ops …

In this episode, we explore the different kinds of experiences that product designers can create with AI. In today’s world, we tend to think of AI as a tool we have agency over, and which we primarily use to automate trivial or repetitive tasks. This narrow definition has resulted in…

By now, you’ve probably seen the big announcement (FigJam) and at least heard about some of the other exciting beta releases. If that’s all news to you, check out Figma’s official list of announcements from Config 2021. Assuming you did catch the news, you might be wondering what all of…

In this episode, we explore the creative parallels between our product design and operations disciplines. While we all need to lean into our discipline-specific tools and frameworks, there are many similarities in how our entire organization approaches collaboration, trust-building, problem-solving, and more. Moreover, we also all share a desire to…

Measurement has given way to a new kind of spec — design intent. To this end, modern design systems and tools have largely been a force for good. But like anything, change doesn’t come without raising big questions. Episode summary Traditional design systems are similar to the print-driven brand…