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Free Association
Free Association

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4 days ago

The Best AI Tools for Product Designers

Part 1: Advanced Multi-Functional Tools — At Free Association, we’re exploring how AI tooling can help us with our most challenging design problems. We’re eager to leverage this emerging technology to maximize time and push our creative thinking. …

Product Design

9 min read

The Best AI Tools for Product Designers
The Best AI Tools for Product Designers
Product Design

9 min read


Mar 14

Transforming Spotify, Expedia, and Waze with Generative AI

The debut of ChatGPT has been a watershed moment for generative AI. ChatGPT has seen record growth and is gaining widespread adoption. On the flip side, recent fiascos involving Google’s Bard and Microsoft’s Bing highlight the limitations of the technology and raise questions about the model’s cognitive processes. …

North Star Envisioning

7 min read

Transforming Spotify, Expedia, and Waze with Generative AI
Transforming Spotify, Expedia, and Waze with Generative AI
North Star Envisioning

7 min read


Feb 22, 2022

How to invent a Figma plugin

At Free Association, we partner with growing technology companies to supercharge their product design. Often this includes customized tools that tackle our partners’ unique design challenges. Specialized design tools can exist as their own independent apps (for example, these applications we built for eBay), but so often it makes sense…

Figma

4 min read

How to invent a Figma plugin
How to invent a Figma plugin
Figma

4 min read


Dec 21, 2021

Empowering Design Teams

If you’ve ever wondered what today’s foremost design ops leaders are thinking about, now’s your chance. Clarissa Soto, Sr. Product Director at Free Association, takes us behind the curtain and covers a range of topics including: Measuring impact in a rapidly growing organization Signs that it’s time for design ops Where to start inventing new design processes Tips and watch-outs when creating design tools

Design Operations

1 min read

Empowering Design Teams
Empowering Design Teams
Design Operations

1 min read


Aug 18, 2021

Designing With AI

In this episode, we explore the different kinds of experiences that product designers can create with AI. In today’s world, we tend to think of AI as a tool we have agency over, and which we primarily use to automate trivial or repetitive tasks. This narrow definition has resulted in a proliferation of anthropomorphized, AI-based “assistants” striving to automate our daily tasks ever the more. But we’d wager not all work is bad work, sometimes even the seemingly trivial, and designers need to think more about what brings meaning to the lives of users. We’d also wager there are other exciting models for leveraging AI in product design, and we’ll draw from a range of examples to make our point, including concertos, climate change, and octopi.

Artificial Intelligence

1 min read

Designing With AI
Designing With AI
Artificial Intelligence

1 min read


May 7, 2021

Figma Config — Three Big Takeaways

By now, you’ve probably seen the big announcement (FigJam) and at least heard about some of the other exciting beta releases. If that’s all news to you, check out Figma’s official list of announcements from Config 2021. Assuming you did catch the news, you might be wondering what all of…

Figma

3 min read

Figma Config — Three Big Takeaways
Figma Config — Three Big Takeaways
Figma

3 min read


Apr 28, 2021

When Design Meets Ops

In this episode, we explore the creative parallels between our product design and operations disciplines. While we all need to lean into our discipline-specific tools and frameworks, there are many similarities in how our entire organization approaches collaboration, trust-building, problem-solving, and more. Moreover, we also all share a desire to build more empathy and understanding in the world, and avoid creating unintentional blind spots by over-indexing on any one particular design tactic or pattern.

Design

1 min read

When Design Meets Ops
When Design Meets Ops
Design

1 min read


Mar 5, 2021

Specs are dead, and designers are like DJs

Measurement has given way to a new kind of spec — design intent. To this end, modern design systems and tools have largely been a force for good. But like anything, change doesn’t come without raising big questions. Episode summary Traditional design systems are similar to the print-driven brand…

Design

2 min read

Specs are dead, and designers are like DJs
Specs are dead, and designers are like DJs
Design

2 min read

Free Association

Free Association

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Digital product design & brand systems.

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